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CashCare Technology Pvt Ltd. is India’s first simple and secure consumer lending marketplace.The platform offerstheir consumers three to 12 month EMI options to pay for purchases from partner retailers, by matchingthem to their various NBFC partners. Through them, they offer EMIs on products worthRs 10,000 to 2 lakh. Customers are guaranteed to find out about their loan eligibility within five minutes.
The interest to customer varies on the scheme and risk ranging from zerointerest to 24 per cent.All interest income goes to the NBFC partner; CashCare monetises value by generating lead fees from them. “In addition, we help our e-commerce partners with increasing revenue. We make payment gateway like fees of 1.5–2.5 per cent,” explains Vikas.
The innovative part about CashCare is that it may be a credit solution, but is a payment product. “Our first version was a lending product launched in February 2015 with FabFurnish. Within a few days, we realised that a lending product, which requires filling a long form, and then waiting to get a response does not work when a customer has already decided to make a purchase and would like to immediately pay and get their product. Consequently, we built and launched a credit solution that evaluates and approves customers in five minutes.”
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